Certificate IV in Marketing and Communication

CRICOS Course Code: 105036DCourse Code: BSB40820

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

No occupational licensing, certification or specific legislative requirements apply to this qualification at the time of publication.

Fine out more Information about this course

Employment pathway

Typically, students completing this qualification may perform the role of an Advertising Account Coordinator; Marketing and Communications Consultant; Direct Marketing Officer; Market Research Assistant; Marketing Coordinator; Marketing Officer; Media Assistant; Media Planner.

Pathway from the qualification

BSB50602 Diploma of Marketing and Communication or a range of other Diploma qualifications within the BSB Business Services Training Package, or other Training Packages.

Course duration and fees

The total duration will be 52 weeks including the breaks.

See: Academic Calendar & Fees for detailed information.

Qualification structure

  1. Course Units
    BSBWRT411 Write complex documents
    BSBCMM411 Make presentations
    BSBCRT412 Articulate, present and debate ideas
    BSBMKG439 Develop and apply knowledge of communications industry
    BSBMKG433 Undertake marketing activities
    BSBMKG435 Analyse consumer behaviour
    BSBMKG440 Apply marketing communication across a convergent industry
    BSBINS401 Analyse and present research information
    BSBOPS403 Apply business risk management processes
    BSBMKG431 Assess marketing opportunities
    BSBMKG434 Promote products and services
    BSBPEF402 Develop personal work priorities

Entry Requirements

There are no entry requirements for this qualification however it is recommended that individuals should:

  • be 18 years or older; and
  • have completed Year 11 or its equivalent with suitable English language skills.
  • International Students are also required to have an English ability at the IELTS 6.0 or equivalent

Jobs Roles

  • Media Planner
  • Community Relations Team Leader (Local Government)
  • Direct Marketing Officer
  • Assistant Advertising Account Planner
  • Public Relations Officer
  • Sales Administrator
  • Assistant Account Manager (Advertising)
  • Marketing Officer
  • Copywriter
  • Advertising Account Coordinator
  • Market Research Assistant
  • Analyst
  • Marketing Coordinator
  • Promotions Assistant Manager

Mode of Course Delivery

67% Face-to-face and 33% Online


The Online Class timetable may differ from the actual(face-to-face) class timetable. The nature of student support and engagement may also vary during this online delivery period.

Please contact the college if you have any enquiries regarding the mode of delivery and the timetable

Get a copy ofCourse guide booklet

Our course guide booklet lays out all the details of studying in Berkeley Business Institute from course details, living in Sydney advice, school facilities etc. Find out why BBI works for you today.

I'm ready!Apply now

Don’t hesitate to apply today. We offer intake dates all year round. Just complete the enrolment form with your relevant documentation and you could be approved in a matter of weeks and on your way.

Questions?Get in touch with us

If you have further questions specific to your circumstances, contact us. We are always here to help new and returning students to make your experience at Berkeley Business Institute as easy and worry-free as possible.