Certificate IV in Marketing and Communication

CRICOS Course Code: 099875GCourse Code: BSB42415

This qualification is suitable for those who use well-developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a de ned range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others; however, they typically report to more senior practitioners.

Fine out more Information about this course

Employment pathway

Typically, students completing this qualification may perform the role of an Advertising Account Coordinator; Marketing and Communications Consultant; Direct Marketing Officer; Market Research Assistant; Marketing Coordinator; Marketing Officer; Media Assistant; Media Planner.

Pathway from the qualification

BSB52415 Diploma of Marketing and Communication or a range of other Diploma qualifications

Course duration and fees

The total duration will be 52 weeks including the breaks.

See: Academic Calendar & Fees for detailed information.

Qualification structure

  1. Course Units
    • Make a presentation (BSBCMM401)
    • Articulate, present and debate ideas (BSBCRT401)
    • Apply digital solutions to work processes (BSBMGT407)
    • Apply marketing communication across a convergent industry (BSBMKG417)
    • Develop and apply knowledge of marketing communication industry (BSBMKG418)
    • Promote products and services (BSBMKG413)
    • Profile the market (BSBMKG401)
    • Analyse consumer behaviour (BSBMKG419)
    • Analyse and present research information (BSBRES411)
    • Write complex documents (BSBWRT401)
    • Conduct market research (BSBMKG408)
    • Monitor advertising production (BSBADV403)

Entry Requirements

There are no entry requirements for this qualification however it is recommended that individuals should:

  • be 18 years or older; and
  • have completed Year 11 or its equivalent with suitable English language skills. International Students are also required to have an English ability at the IELTS 5.5 or equivalent

Jobs Roles

  • Advertising Account Coordinator
  • Marketing and Communications Consultant
  • Direct Marketing Officer
  • Market Research Assistant
  • Marketing Coordinator
  • Marketing Officer
  • Media Assistant
  • Media Planner

Mode of Course Delivery

75% Face-to-face and 25% Online

(During the COVID-19 pandemic all of our courses will be delivered 100% online to reduce the spread of the virus and safeguard the welfare of our students, staff and the community.)


The Online Class timetable may differ from the actual(face-to-face) class timetable. The nature of student support and engagement may also vary during this online delivery period.

Please contact the college if you have any enquiries regarding the mode of delivery and the timetable

Get a copy ofCourse guide booklet

Our course guide booklet lays out all the details of studying in Berkeley Business Institute from course details, living in Sydney advice, school facilities etc. Find out why BBI works for you today.

I'm ready!Apply now

Don’t hesitate to apply today. We offer intake dates all year round. Just complete the enrolment form with your relevant documentation and you could be approved in a matter of weeks and on your way.

Questions?Get in touch with us

If you have further questions specific to your circumstances, contact us. We are always here to help new and returning students to make your experience at Berkeley Business Institute as easy and worry-free as possible.