Advanced Diploma of Marketing and Communication

CRICOS Course Code: 099877FCourse Code: BSB61315

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications eld. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Fine out more Information about this course

Employment pathway

Typically, students completing this qualification may perform the role of a marketing director; marketing strategist; national, regional or global marketing manager.

Pathway from the qualification

After achieving this qualification candidates may choose to undertake studies at higher education level.

Course duration and fees

The total duration will be 78 weeks including the breaks.

See: Academic Calendar & Fees for detailed information.

Qualification sturcture

  1. Course Units
    • Develop an advertising campaign (BSBADV602)
    • Develop and implement strategic plans (BSBMGT616)
    • Develop a marketing plan (BSBMKG609)
    • Manage finances (BSBFIM601)
    • Develop and implement a business plan (BSBMGT617)
    • Manage innovation and continuous improvement (BSBMGT608)
    • Manage knowledge and information (BSBINM601)
    • Manage the marketing process (BSBMKG603)
    • Manage market research (BSBMKG607)
    • Develop organisational marketing objectives (BSBMKG608)
    • Provide leadership across the organisation (BSBMGT605)
    • Plan and establish compliance management systems (BSBCOM603)

Entry Requirements

  • Entry to this qualification is limited to those individuals who have completed all below core units in BSB52415 Diploma of Marketing and Communication which are

– BSBMKG507 Interpret market trends and developments
– BSBMKG523 Design and develop an integrated marketing communication plan
– BSBPMG522 Undertake project work

  • are 18 years or older; and
  • have completed Year 12 or its equivalent with suitable English language skills. International Students are also required to have an English ability at the IELTS 5.5 or equivalent.

Mode of Course Delivery

75% Face-to-face and 25% Online

(During the COVID-19 pandemic all of our courses will be delivered 100% online to reduce the spread of the virus and safeguard the welfare of our students, staff and the community.)


The Online Class timetable may differ from the actual(face-to-face) class timetable. The nature of student support and engagement may also vary during this online delivery period.

Please contact the college if you have any enquiries regarding the mode of delivery and the timetable

Jobs Roles

  • Marketing director
  • Marketing strategist
  • Global Account Manager

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