Advanced Diploma of Marketing and Communication

CRICOS Course Code: 105038BCourse Code: BSB60520

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Fine out more Information about this course

Employment pathway

Typically, students completing this qualification may perform the role of a marketing director; marketing strategist; national, regional or global marketing manager.

Pathway from the qualification

After achieving this qualification candidates may choose to undertake studies at higher education level.

Course duration and fees

The total duration will be 104 weeks including the breaks.

See: Academic Calendar & Fees for detailed information.

Qualification sturcture

  1. Course Units
    BSBMKG622 Manage organisational marketing processes
    BSBTWK601 Develop and maintain strategic business networks
    BSBMKG623 Develop marketing plans
    BSBMKG621 Develop organisational marketing strategy
    BSBOPS601 Develop and implement business plans
    BSBSTR601 Manage innovation and continuous improvement
    BSBLDR601 Lead and manage organisational change
    BSBFIN601 Manage organisational finances
    BSBMKG624 Manage market research
    BSBLDR602 Provide leadership across the organisation
    BSBAUD601 Establish and manage compliance management systems
    BSBMKG626 Develop advertising campaigns

Entry Requirements

  • Entry to this qualification is limited to those who have completed the following units (or equivalent competencies):
    • BSBMKG541 Identify and evaluate marketing opportunities;
    • BSBMKG542 Establish and monitor the marketing mix;
    • BSBMKG552 Design and develop marketing communication plans;
    • BSBMKG555 Write persuasive copy; and
    • BSBPMG430 Undertake project work.

    Equivalent competencies are predecessors to these units, which have been mapped as equivalent.


    Have four years equivalent full-time relevant work experience

  • are 18 years or older; and
  • have completed Year 12 or its equivalent with suitable English language skills.
  • International Students are also required to have an English ability at the IELTS 6.0 or equivalent.

Mode of Course Delivery

67% Face-to-face and 33% Online


The Online Class timetable may differ from the actual(face-to-face) class timetable. The nature of student support and engagement may also vary during this online delivery period.

Please contact the college if you have any enquiries regarding the mode of delivery and the timetable

Jobs Roles

  • Client Services Executive
  • Marketing Director
  • Advertising Account Director
  • Client Services Director
  • Marketing Strategist
  • Advertising Account Planning Manager
  • Marketing Manager

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