Diploma of Marketing and Communication

CRICOS Course Code: 105037CCourse Code: BSB50620

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Fine out more Information about this course

Employment pathway

Typically, students completing this qualification may perform the role of a Marketing Manager; Campaign Manager; Executive Assistant.

Pathway from the qualification

BSB60520 Advanced Diploma of Marketing and Communication or a range of Advanced Diploma level qualifications within the BSB Business Services Training Package, or other Training Packages.

Course duration and fees

The total duration will be 78 weeks including the breaks.

See: Academic Calendar & Fees for detailed information.

Qualification sturcture

  1. Course Units
    BSBMKG552 Design and develop marketing communication plans
    BSBMKG541 Identify and evaluate marketing opportunities
    BSBMKG542 Establish and monitor the marketing mix
    BSBPMG430 Undertake project work
    BSBMKG555 Write persuasive copy
    BSBMKG549 Profile and analyse consumer behaviour for international markets
    BSBMKG545 Conduct marketing audits
    BSBMKG544 Plan and monitor direct marketing activities
    BSBMKG546 Develop social media engagement plans
    BSBFIN501 Manage budgets and financial plans
    BSBMKG543 Plan and interpret market research
    BSBOPS504 Manage business risk

Entry Requirements

  • Entry to this qualification is limited to those who have completed the following units (or equivalent competencies):
    • BSBCMM411 Make presentations;
    • BSBCRT412 Articulate, present and debate ideas;
    • BSBMKG433 Undertake marketing activities;
    • BSBMKG435 Analyse consumer behaviour;
    • BSBMKG439 Develop and apply knowledge of communications industry; and
    • BSBWRT411 Write complex documents.

    Equivalent competencies are predecessors to these units, which have been mapped as equivalent.


    Have two years equivalent full-time relevant work experience

  • are 18 years or older; and
  • have completed Year 12 or its equivalent with suitable English language skills.
  • International Students are also required to have an English ability at the IELTS 6.0 or equivalent.

Mode of Course Delivery

67% Face-to-face and 33% Online


The Online Class timetable may differ from the actual(face-to-face) class timetable. The nature of student support and engagement may also vary during this online delivery period.

Please contact the college if you have any enquiries regarding the mode of delivery and the timetable

Jobs Roles

  • Sales Manager
  • Product Manager
  • Public Relations Manager
  • Marketing Manager
  • Campaign Manager
  • Marketing Coordinator
  • Marketing Team Leader

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