Employment pathway
Typically, students completing this qualification may perform the role of a Marketing Manager; Campaign Manager; Executive Assistant.
CRICOS Course Code: 099876GCourse Code: BSB52415
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.
Fine out more Information about this course
Pathway from the qualification
BSB61315 Advanced Diploma of Marketing and Communication or a range of other Advanced Diploma qualifications
Course duration and fees
The total duration will be 78 weeks including the breaks.
See: Academic Calendar & Fees for detailed information.
Qualification sturcture
- Course Units
- BSBMKG507 Interpret market trends and developments
- BSBMKG523 Design and develop an integrated marketing communication plan
- BSBPMG522 Undertake project work
- BSBMKG501 Identify and evaluate marketing opportunities
- BSBMKG502 Establish and adjust the marketing mix
- BSBMKG515 Conduct a marketing audit
- BSBADV507 Develop a media plan
- BSBMKG506 Plan market research
- BSBMKG510 Plan e-marketing communications
- BSBMKG508 Plan direct marketing activities
- BSBMKG537 Develop a social media engagement plan
- BSBMKG516 Profile international markets
Entry Requirements
Entry to this qualification is limited to those individuals who:
• have completed all core units in
– BSB42415 Certificate IV in Marketing and Communication which areo
– BSBCMM401 Make a presentation
– BSBCRT401 Articulate, present and debate ideas
– BSBMGT407 Apply digital solutions to work processes
– BSBMKG417 Apply marketing communication across a convergent industry
– BSBMKG418 Develop and apply knowledge of marketing communication industry
• are 18 years or older; and
• have completed Year 12 or its equivalent with suitable English language skills.
International Students are also required to have an English ability at the IELTS 5.5 or equivalent.
Jobs related to this course
- Marketing Manager
- Campaign Manager
- Executive Assistant
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