Employment pathway
Typically, students completing this qualification may perform the role of a Marketing Manager; Campaign Manager; Executive Assistant.
CRICOS Course Code: 105037CCourse Code: BSB50620
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Fine out more Information about this course
Pathway from the qualification
BSB60520 Advanced Diploma of Marketing and Communication or a range of Advanced Diploma level qualifications within the BSB Business Services Training Package, or other Training Packages.
Course duration and fees
The total duration will be 78 weeks including the breaks.
See: Academic Calendar & Fees for detailed information.
Qualification sturcture
- Course Units
BSBMKG552 Design and develop marketing communication plans BSBMKG541 Identify and evaluate marketing opportunities BSBMKG542 Establish and monitor the marketing mix BSBPMG430 Undertake project work BSBMKG555 Write persuasive copy BSBMKG549 Profile and analyse consumer behaviour for international markets BSBMKG545 Conduct marketing audits BSBMKG544 Plan and monitor direct marketing activities BSBMKG546 Develop social media engagement plans BSBFIN501 Manage budgets and financial plans BSBMKG543 Plan and interpret market research BSBOPS504 Manage business risk
Entry Requirements
- Entry to this qualification is limited to those who have completed the following units (or equivalent competencies):
- BSBCMM411 Make presentations;
- BSBCRT412 Articulate, present and debate ideas;
- BSBMKG433 Undertake marketing activities;
- BSBMKG435 Analyse consumer behaviour;
- BSBMKG439 Develop and apply knowledge of communications industry; and
- BSBWRT411 Write complex documents.
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have two years equivalent full-time relevant work experience
- are 18 years or older; and
- have completed Year 12 or its equivalent with suitable English language skills.
- International Students are also required to have an English ability at the IELTS 5.5 or equivalent.
Mode of Course Delivery
67% Face-to-face and 33% Online
(During the COVID-19 pandemic all of our courses will be delivered 100% online to reduce the spread of the virus and safeguard the welfare of our students, staff and the community.)
Timetable
The Online Class timetable may differ from the actual(face-to-face) class timetable. The nature of student support and engagement may also vary during this online delivery period.
Please contact the college if you have any enquiries regarding the mode of delivery and the timetable
Jobs Roles
- Sales Manager
- Product Manager
- Public Relations Manager
- Marketing Manager
- Campaign Manager
- Marketing Coordinator
- Marketing Team Leader
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